You must be aware of the benefits of having an Online Store for your Electronics Shop. If you’re ready to start an electronics store, you may be wondering whether you should have an online shop or build your own eCommerce website, too.
While the two options may seem similar at first glance, they actually provide different benefits to your business and lead to different results in the long run. Here are 10 reasons why having an online store can help you succeed with your electronics business.
Why do you need an eCommerce website?
Customers have become savvier online. They can comparison shop within seconds. They will visit multiple websites to do price comparisons and look at customer reviews before making a purchase decision.
If you want to keep your customers loyal, offer them convenience by having an eCommerce website. That way, they don’t have to leave your site in order to complete their transaction.
You can reduce cart abandonment rates, increase sales and ensure customer loyalty all through one simple action: creating an eCommerce website. Here are 10 benefits that come with having your own online store
What is eCommerce?
The E in eCommerce stands for electronic, and that’s just what it is—electronic commerce.
It’s a way to buy and sell products or services over a digital network, most commonly via computers or cell phones, but also by mail or other means.
ECommerce may be one-way (you post your stuff online and hope people buy it) or two-way (you can chat with potential customers in real-time). A virtual storefront is usually part of any eCommerce program.
By going online, you open yourself up to potentially millions of new customers who have access to an incredibly broad range of products—especially if you’re selling internationally, which you can do more easily today than ever before.
Do you need to hire a developer or designer?
If you’re selling electronics, you can assume that your customers are going to want to research various products and compare prices. This means they’ll probably be looking at multiple websites before they make a purchase.
If you have a physical store and website, how will you keep them from just buying directly on Amazon? The solution is to create an online store where your customers can order directly from you instead of dealing with shipping costs or fees.
How much should I charge?
There are a few different approaches you can take when it comes to pricing your wares. If you’re selling just one product or a small set of products, there are several tools available that will help you determine how much to charge.
A quick Google search will turn up a number of shopping cart calculators and other money-making devices that will help determine the pricing based on costs, markup percentages, and competitive rates.
From there, all that’s left is to come up with prices and set them aside so customers know what they’ll be paying when they check out. Make sure your pricing is clear and upfront so there are no surprises when it comes time to finalize transactions.
How much traffic do I need?
Google Analytics provides a few different tools to help you evaluate your website traffic. First, it will show you what percentage of your visitors are new. New visitors are likely people who haven’t seen your store before, which makes them more likely to be interested in buying your products.
Then, Google Analytics also allows you to examine where each visitor came from and how long they stayed on your site. This is useful information because if users are only spending a short amount of time on your site and then leaving, it means they probably weren’t very interested in what you had to offer. One great way to find out if customers like using your online store is by monitoring their page views—the number of times they view a page while on your site.
What will it cost me to set up my own eCommerce website?
Many people wonder if it’s worth it to set up their own eCommerce website. The short answer is, yes! If you are selling a product (especially electronics) that has a high-profit margin and you’re already buying supplies in bulk, then creating your own website will likely make your margins even higher.
You can also create other revenue streams to help offset costs associated with running your online store. For example, many online retailers choose to sell their products on Amazon as well as their own eCommerce site. This way they can take advantage of two sets of sales channels while still keeping more money in their pockets than they would by just selling through Amazon.
Can I sell products on multiple platforms like Amazon, eBay, and my own site?
You can absolutely sell products on multiple platforms. The key is to make sure you provide a seamless experience for your customers, who will most likely be looking for your product on whatever platform they use. If a customer buys something from your eBay store and then finds it cheaper on Amazon, you’ve lost that sale.
In order to provide a good customer experience, you’ll want to make sure each listing has accurate descriptions, images, and pricing, as well as consistent shipping options. For all platforms but Amazon (more below), we recommend using Multi orders and its integrations with eBay, Amazon, and other selling channels.
Where should I focus my time and energy in terms of content and SEO?
SEO is a very long-term strategy. Content, on the other hand, can be more immediate and has far fewer variables to worry about. If you’re trying to reach a wider audience as quickly as possible (or looking to optimize traffic in your product pages), it might make sense to start with more frequent content updates.
But if you’re interested in search engine optimization, then setting up your site properly (from a technical perspective) is important—and that takes time. The best thing you can do is take advantage of both strategies but keep them separate so they aren’t fighting against each other in your head. And then invest heavily in both areas over time—don’t try to hit two birds with one stone right away.
How can I be sure that my customers are happy with their purchases when they order something from my site?
Being an online retailer is tough. Not only do you have to worry about creating a quality product, but you also have to find a way to ensure your customers are happy. Unfortunately, it’s pretty much impossible to get in touch with all of your customers, which means that some may be unhappy without telling you.
But did you know that there’s a simple solution? With electronic customer feedback forms from FeedbackFive, you can provide each and every one of your customers with their own unique link so they can leave direct feedback. This ensures that your site runs smoothly—and ensures that unhappy customers don’t feel like they’re powerless! And when it comes down to it: Wouldn’t we all rather give our clients what they want?
What payment methods can I accept as a business selling items online?
For certain types of products, you’ll need to accept certain forms of payment. For example, if you’re selling a high-ticket item online such as furniture or jewelry, it might make sense to take only cash and checks.
In contrast, if you sell inexpensive electronic items online like a laptop or digital camera that can be shipped quickly and easily (and stolen), then you’ll probably want to accept credit cards as well as cash. Accepting credit cards will help reduce your chargeback risk—in other words, your risk that someone will dispute a transaction with their credit card company after making a purchase from your business.
