How to create engaging social media content that drives traffic, leads, and sales? Great question! Read more to learn how to create amazing social media content for the electronics company…
1) What Makes Social Media Content Engaging?
There are many factors that go into making social media content engaging, but they all boil down to one thing: being human.
This means creating posts and sharing information that matters to you, instead of simply sharing your product or trying to game social media algorithms.
In other words, ask yourself why you’re sharing a certain piece of content. Why does it interest you? How does it relate to your brand or business? What can readers do with it? If you can’t answer these questions, chances are no one else will either! Put some humanity into your social media marketing by focusing on topics relevant to your business and interests. Your followers will thank you for it!
2) The Power of Visual Marketing
Visual marketing is a powerhouse in almost every industry today. Did you know that 90% of people respond better to visual content than they do text?
That’s a tremendous amount of people, and that means it’s crucial to use visuals when trying to capture your target audience’s attention. While you could easily just post images of your products on social media and other marketing sites, there are some tricks you can use to take your social media content from good to great.
For example, did you know that Facebook allows users to pin posts so they stay at the top of their feed longer? Or that Instagram has a carousel feature? These tactics will help make sure your visual marketing campaigns get even more engagement than they would otherwise.
3) The Role of Humor
Using humor in social media content isn’t always necessary, but if you’re promoting a fun brand or product, it can be a great way to engage your audience. People love a good laugh—and they’ll definitely share something that makes them chuckle.
Use hashtags and other trending topics in tweets and posts so people can discover your content. Above all else, though, make sure your brand voice comes through. While there’s value in being humorous (and even sillier), it won’t be effective if you veer too far from your brand identity. The goal is to present information in an engaging way—not to act silly just for laughs.
4) Create an Editorial Calendar
Editorial calendars are essential to any social media marketing plan, so it’s a good idea to get one in place from day one. It will let you know what content to create (and when) in order to keep your audience engaged and coming back for more.
Additionally, an editorial calendar ensures that you don’t spend too much time on one subject or share too many posts that sound repetitive or rehashed. A few guidelines: – Write down a handful of topics your social audiences have responded to so positively in previous posts, then choose three of them at random each week. From there, write 3-5 tweets related to each topic and share throughout that week.
5) How to Use Social Listening Tools
Companies today are creating more and more social media content to engage with consumers, but it’s not enough to just have a great brand voice. Companies need to connect with people in an authentic way and respond to them.
One way companies can do that is by using social listening tools. These tools allow businesses to monitor all types of conversations about their brand and other brands, which allows companies to know what’s being said about them, who is saying it, when they’re saying it—and how their competitors are performing on social media in comparison.
6) Keep up with the Trends in Your Industry
It’s a good idea to keep up with trends in your industry. For example, do you know what hashtags are currently being used by other electronics companies?
Maybe there is a specific slang term you should use. If it seems really relevant and will get shared, incorporate that into your social media marketing campaign. The bottom line is to make sure you’re keeping up with trending topics and using them to your advantage; if not, someone else will beat you to it!
7) Capitalize on Breaking News Stories
If you’re reading blogs, then chances are you already know that content is king. But there’s a difference between any old content and great content—and that difference is making sure you capitalize on breaking news stories.
Many companies see Twitter as a good way to get in front of new customers, but they don’t realize they’re already being talked about by hundreds or thousands of people. If someone tweets something like, Yikes!
This [product] is horrible, it’s incredibly easy to direct message them with an offer to fix their problem in exchange for saying something positive about your company. Even better: Put an ambassador program in place (paid or unpaid) and do it yourself!
8) Don’t Be Afraid to Use Stats and Facts in Your Posts
An engaging post is a must. But don’t be afraid to throw in some stats and facts in your posts, as well. This can help your content stand out, making it more likely to be seen by your followers and social media fans.
In addition, sharing stats that are relevant and interesting to your target audience will help encourage people to engage with you more on social media sites. Using relevant statistics allows you to reach an audience that may not even know they have an interest in what you are posting about. One of our favorite examples of using stats effectively comes from Friskies: Did you know?
9) Update Regularly
Not only does it keep your content fresh, but you’ll also gain a reputation for being an expert in your field. One of our favorite accounts on Instagram is that of pastry chef Dominique Ansel (he’s got more than 71,000 followers to prove it).
Ansel updates his feed daily with photos of treats he’s created, giving his fans and potential customers something to look forward to each day. The perfect ratio is one new photo per week—but what you post will depend on your target audience and how they engage with your brand. To put that into perspective: A recent study found that the average user follows 4-6 brands [on social media], which means frequent posting is key to staying relevant.
10) Don’t Neglect Mobile Devices (Especially Smartphones!)
It might seem as though creating engaging social media content is only relevant to desktop users. While it’s true that most social networks will display well on desktops, smartphones have quickly become an important way to consume content—, particularly video and photography.
According to Cisco, over 5 billion mobile devices will be connected by 2016, so if you aren’t paying attention to your mobile audience, you risk losing a significant chunk of traffic. Even if your brand doesn’t have a ton of followers or likes on Facebook or Twitter, chances are they are using their phones (to connect with friends and family, shop online, or view other brands’ content). It pays to remember them when considering how you engage your customers through social media!
