On the Internet, e-commerce sites often rank high in search engines and get a very good flow of traffic on their website, but they fail to convert a significant percentage of this traffic into sales.
This kind of failure is frustrating when one knows that there are some amazingly simple yet highly effective ways to increase sales. While these ideas may not be new in the field of Internet commerce, they are true and can help you in your endeavors to increase website sales on your own site.
Increasing online sales is the primary goal of every online business, and knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales:
1. Improve your website navigation
To encourage users to purchase from your website, it should be well laid out, clear, and clean. If visitors find the website cumbersome and difficult to find what they want, they will go and look for it somewhere else.
Keep everything consistent, professional, and simple. Correct all spelling errors, for example, and keep things as intuitive as possible. You should use obvious sections for your form and keep reminding the visitors where they are on the site.
Also, minimize the number of clicks from the landing page to the checkout which means the purchasing process should be as quick as possible. Do not force the buyers to open an account before buying and if they have to, include only the necessary information.
2. Build trust with the website visitors
Online businesses do not have face-to-face contact with their clients which makes it difficult to build trust. However, there are other ways to convey that you are trustworthy such as including trade body and association membership. Also, try to get as many accreditations as possible.
You can also join a community group and include case studies and endorsement testimonials from previous customers on the website.
Personalize your website as much as possible and include real people.
Since there is no face-to-face contact, the human element on the website will help build trust
3. Be transparent
Openness and honesty are very important for any online business. Always be clear on all prices and delivery charges and include any other details that may be helpful to a buyer.
A FAQs section is a good way to answer all customer’s questions. Be sure to also display your contact information and be easy to get hold of.
4. Think about the target market
You should remember who you selling your product. If it is the older group, you only have to make them feel safe but the younger market is web savvy and it will take much more to convince them to order your products.
Make a point to analyze your website as well as your competitors, run user surveys, ask for feedback from the customers and keep in contact with them with helpful information, not spam.
You aim to create a process that enables you to find out the likes and dislikes of your customers.
In summary, a site can be ranking well but still not perform well when it comes to conversion rates. If a client is not generating revenue from his website then the site would seem to be of little use.
However, the reality is quite different. There are several techniques that can be used to increase conversions and hence boost online sales. Use these techniques while building your next e-commerce store and convert leads into paying customers.